2023 GMC Sierra vs 2023 Ram 1500

December 12 2022 -

With so many full-size pickups on the market, it's not necessarily easy to choose. However, in the last few years, we've noticed a trend throughout the industry, namely the rise in popularity of the models offered by GMC.

This is no accident. And if GMC manages to convince a growing number of buyers, it's because its model has something more interesting to offer.

What exactly is that? The following will give you a good idea.

It's more reliable

Reliability surveys conducted by major firms like J.D. Power and Consumer Reports have proven for years that a General Motors pickup is more reliable than the one Ram offers.

Resale Value

The best vehicles on the market can be recognized by their resale value. If it's low, it's not a good sign. A high resale value means that the model is performing well and is in demand on the pre-owned market due to its reliability. When people are willing to pay more for a used model, it's because they know it's of high quality. That's the case with a GMC Sierra. That says it all about this vehicle.

The big luxury

Luxury inside pickups was first introduced by Ford and then perfected by Ram. Now, it's safe to say the bar has been raised by GMC. The new Denali Ultimate version has transformed the model's cocoon into a true palace. The quality of the presentation, the richness of the materials, the level of equipment, including seats with front massage, is unmatched in the industry.

Finally, an intangible element adds to the appeal of the GMC over the Ram: image. The Sierra's design offers an unparalleled presence on the road. In addition, each variant offers a different image and DNA, so each variant has the potential to appeal to a distinct buyer. At Ram, some variants also offer strong personalities, but overall, the lineup is more consistent. That's why GMC is the fastest growing brand across the segment.

Come and see the GMC pickup family; you'll find it's more complete and incredible than ever.

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